Joe Hayes {dot} Org

Google doesn’t like paid links, they’re the thorn in the side of returning the most relevant search results. For the last several years web directories have been an overused method of not only getting new sites indexed but also ranked. One of the first steps many seo’s make for promoting a new website is paying for reviews (*cough* buying links) in popular directories. Well, Google has had enough.

For those not familiar with Netscape, the company garnered it’s popularity back in the mid 90’s with it’s web browser (Netscape Navigator), at the time the most commonly used version for web surfing. Navigator lost much of it’s market share after the first browser war with Microsoft, and Netscape was eventually purchased by AOL and have devoted themselves to improving the browser.